Seputarkarawang.com - Karawang, Karawang – The Karawang Entrepreneur Prosperous MSME Community (KERSA) visited the Karawang Regency Department of Industry, Trade, Cooperatives and SMEs (Disperindagkop UKM) as a follow-up to the foundation's priority program in strengthening the legality of business actors.During the visit, KERSA received support and advocacy from the Head of the Karawang Regency Disperindagkop UKM Service, Dindin Rachmady, and was welcomed by one of the service staff, Kang Nunu. The meeting was warm and full of constructive discussions, especially regarding various legal issues often faced by MSME players.KERSA management took advantage of this opportunity to consult on various aspects of business licensing, starting from halal certification, PIRT, Business Identification Number (NIB), BPOM, to Intellectual Property Rights (HAKI).Focus on IPR: Protect Brand, Secure Business FutureOf the various topics discussed, KERSA's main attention was focused on the importance of IPR as protection. towards branding MSMEs.IPR is considered to be a crucial aspect, especially for business actors whose products are starting to become known and have a market. Without legal protection, brands and business identities are at risk of being imitated, even used by other parties without permission. "Many MSMEs have developed, but do not yet have protection for their brands. In fact, branding is a very valuable asset," said a KERSA representative. In practice, it will be easier for brands that have registered IPR to:Be trusted by consumersEnter the modern marketEmploy cooperation with large partnersDevelop into a franchise or business partnershipApart from that, IPR also provides legal certainty for business actors to protect their work and business identity from imitation or piracy practices.MSMEs Upgrade to Class Starting with Brand ProtectionKERSA emphasizes that MSMEs want to moving up a class is not enough to just focus on production and sales. Protection of intellectual property must be part of a long-term business strategy."Brands are built with time, effort and money. But without IPR, everything can be taken by someone else in an instant."This statement is a reminder that maintaining a brand is as important as building the business itself.Strengthen Synergy, Encourage MSMEs to be More Prepared and ProfessionalThrough this visit, KERSA hopes that synergy with the Karawang Regency Department of Industry and Trade and SMEs can continue to be strengthened, especially in providing education and assistance to MSME players regarding the importance of business legality, including IPR.In the future, KERSA is committed to continuing to encourage its members to be more aware of the importance of legal protection, so that they are able to develop into strong, competitive and sustainable MSMEs.
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