Seputarkarawang.com - Karawang, BYD's electric car sales overseas recorded a drastic jump of up to 71% to 134,542 units last month. This increase was triggered by the high price of fuel oil (BBM) after the Iranian war, which encouraged global society to switch to more energy efficient vehicles. The impact of this energy transition trend is starting to be felt in Indonesia, including in Karawang Regency, which is the center of the industrial area in West Java. The public's need for electric vehicles (EV) is increasing along with the high operating costs of conventional vehicles.Quoting a Business Times report on Weibo, this surge in sales in the international market is a savior amidst China's sluggish domestic market. BYD's total global sales were recorded to have decreased by 16% to 321,123 units due to the elimination of government subsidies and intense competition with rivals such as Geely and Xiaomi.For BYD, the global market is the main pillar for maintaining business growth this year. The Chinese automotive company targets export sales of 1.3 million units in 2026, surpassing the previous year's achievement amid the challenge of a fierce price war.
To realize this target, BYD is preparing an innovative strategy by launching new vehicle models equipped with super fast battery charging. At the Beijing automotive exhibition, BYD officially introduced the latest blade battery technology which is claimed to be much more efficient.One of the flagship models introduced is the seven-passenger SUV, Great Tang. This vehicle can cover a distance of up to 1,000 km on one charge, with an estimated price starting from 250 thousand yuan or around Rp. 637 million, very competitive for the SUV class.However, in China's domestic market, BYD and other manufacturers are still trapped in a price war that is putting pressure on profit margins. BYD is recorded as still providing discounts and discounts of up to 10% on average to attract consumers' buying interest amidst the surge in short-term debt.For consumers in Karawang and Indonesia, the introduction of various battery technology innovations and new models provides more choices. The transition to environmentally friendly vehicles is expected to reduce public transportation costs amidst uncertainty in global fuel prices.
