Seputarkarawang.com - Karawang, Karawang — PT Karya Muda Karawang emphasized its commitment to supporting the development of local business actors through strategic collaboration with the Karawang Entrepreneur Sejahtera UMKM Foundation (KERSA). This collaboration is focused on strengthening the marketing of agricultural and fishery products, especially hydroponic products and cultivating catfish and tilapia. Director of PT Karya Muda Karawang, Kholik, conveyed this when confirmed at the company office located on Jalan Kertasari, Bengle, Majalaya, Karawang. He emphasized that his company is ready to become a marketing platform for MSME players who have been facing problems in distribution and market access."PT Karya Muda Karawang is here as a bridge between MSME players and entrepreneurs. We are ready to accommodate and market business results, especially from the hydroponics sector and cultivating catfish and tilapia," he said.
Currently, the company is still focusing on absorbing products from the modern agriculture and fisheries sectors. However, in the future, PT Karya Muda Karawang opens up opportunities to expand the scope of cooperation, including accepting various other MSME products such as processed food and regional souvenirs.This collaboration is considered a strategic step, in line with opportunities from the Free Nutritious Meal (MBG) program initiated by the government. The need for food ingredients in this program opens up great opportunities for MSMEs to act as suppliers, with the support of companies that have legality and market networks. KERSA welcomes this collaboration positively as a solution to the classic challenges faced by MSMEs, especially in terms of marketing and distribution. So far, many MSME groups have been able to produce quality products, but still face obstacles in market absorption.With the synergy between legal entity companies and the MSME community, it is hoped that a stronger and more sustainable business ecosystem will be formed. This collaboration is also believed to be able to expand the market reach of Karawang's local products, both at regional and national levels. In the future, both parties are optimistic that this collaboration will become a solid foundation in encouraging the growth of MSMEs and improving the welfare of business actors in Karawang Regency.
