Seputarkarawang.com - Karawang, The Faculty of Economics and Business, Buana Perjuangan University (FEB UBP) Karawang successfully held the International Conference on Business and Entrepreneurship for Nation's Sustainability or The 3rd ICBENS on April 8-9 2026. This global scale scientific forum which was held online raised a strategic theme regarding the role of Artificial Intelligence (AI) and digital business in global environmental sustainability. This event became a magnet for hundreds of academics and practitioners from various countries to discuss future challenges in the management, accounting and entrepreneurship sectors.The Chief Executive of The 3rd ICBENS, Syifa Pramudita Faddila, M.KM., M.M., revealed that this year's conference involved at least 560 presenters from various well-known universities. This momentum is used to integrate leaps in artificial intelligence technology with the environmental conservation agenda. According to him, AI is not just a tool for pursuing efficiency and economic growth, but must be directed at creating a business ecosystem that is more responsible and has a broad impact on the welfare of world society.In a series of intensive discussions, the participants highlighted the use of digital technology in making precise business decisions. Issues such as digitizing accounting systems, green business model innovation, and strengthening technology-based MSMEs were the main topics discussed. Syifa emphasized that today's entrepreneurial development must be adaptive to climate change and global environmental challenges in order to ensure the survival of future generations.
Dean of FEB UBP Karawang, Dr. Citra Savitri, S.E., M.M., emphasized that The 3rd ICBENS is a concrete step for institutions to expand international collaboration networks. It is hoped that holding this conference will be able to improve academic quality and strengthen the real contribution of universities in solving social and economic problems. Dr. Citra believes that future leadership requires cross-disciplinary innovation that is able to unite digital technology with ecological concerns.Apart from being a venue for the dissemination of scientific research results, this conference also functions as a bridge for collaboration between the worlds of education, industry and government. Through this synergy, it is hoped that practical solutions will emerge that can be applied in public policy and daily business practices. The organizers are optimistic that the results of The 3rd ICBENS will open up opportunities for international research collaboration and development of stronger innovation capacity in this digital transition period.With the success of this event, UBP Karawang has further strengthened its position as a center for progressive scientific development in West Java. The commitment to encourage a smart and sustainable entrepreneurial ecosystem continues to be strengthened through quality scientific publications and global expert networks. This conference is proof that technological innovation and environmental awareness can go hand in hand to realize inclusive sustainable development for all parties.
